Li-Ning

We created this new brand campaign ‘Move as fast as you think’ for Li-Ning, the Chinese sports brand that’s No.3 behind Nike and Adidas in the biggest market in the world. An intensive animatic process helped determine the motion-capture which involved a complex humanoid rig to form realistic movement. Huge building sized posters were also created for the Chinese market. The biggest OOH posters used at the time.